The group has a dedicated cargo carrying subsidiary MASkargo and a wide global network in place. Malaysian federation was formed in naming the company to Malaysian Airways and further changing it name to Malaysia-Singapore airlines MSA in the year External Threats 1.
Apart from the airline operations, the company has also established its presence in the cargo operations. You are on page 1of 3 Search inside document Now moving toward the SWOT analysis of Malaysia Airlines following are the major points which come in front: Strengths Malaysia Airline has consistently established high standards of service across its business segments.
As we all know, airplanes are very maintenance intensive modes of transportation. This enables the group to maintain a consistent growth and gives it a competitive edge. To obtain a certain objective, Malaysia Airlines should be able to introduce a new concept of flying with Malaysia Airlines.
Usually, this can be categorized under a series of topics such as conflict of interest, asset protection and working together. Partnership with AirAsia. Maseu will also be weakened by this transfer.
Not just limited to SEA, terrorism could happen almost anywhere all over the world. By operating the low cost principle, AirAsia Berhad aim to maximize their sales and minimize their operating cost.
There are two other airlines subsidiaries, Firefly and MASwings. Situational analysis 4.