Colgate competitor analysis

This model designed by Michael porter describes best about a competitors course of action.

competitors of sensodyne

People are choosing the toothbrush based on their individual needs about size, the handle, the bristles and head shape of the toothbrush and all that based on the shape of the mouth. The company should take advantage of the fact that most retail stores are under this position rather than niche position.

As it is expected, sales in mass merchandisers would decrease, and also retail sales would be less if niche positioning was used. Focusing on the same customers, niche positioning offers some negative benefits.

Market analysis of colgate toothpaste

People are choosing the toothbrush based on their individual needs about size, the handle, the bristles and head shape of the toothbrush and all that based on the shape of the mouth. Chill Test in hypermarket. Besides that, Colgate has different types of toothpaste, which can satisfy different needs of the customers. These drivers can be at various levels and dimensions and can provide insights into future goals. If current strategy is yielding satisfactory results, it is safe to assume that the competitor is likely to continue to operate in the same way. Length of time in business Darlie started its business since Consumers are more careful in choosing the right toothbrush rather than toothpaste. Advertising and promotion should be done through commercials in TV, magazines, radio and they should focus on the benefits of the Precision toothbrush. It has shaped the brand image of Sensodyne to become professional and high class toothpaste. This model designed by Michael porter describes best about a competitors course of action.

Colgate School Program: give out free samples to kids and teach kids the way to brush teeth properly. GSK produced Sensodyne in The cheapest toothpaste is the Colgate Regular tube.

colgate products

Because of that, Colgate-Palmolive can be able to differentiate and promote something new to the market. The average or replacements of the toothbrushes were only once every 8.

colgate palmolive

This fact leads to more competition which will cause an increase in prices. The most important advantage of Colgate-Palmolive is that no one of its competitors have not launched new improved products, so CP will the first, and so will have the benefit of positioning a new product in the super-premium niche market.

Colgate distribution strategy

The most expensive toothpaste is Colgate Sensitive Pro Relief. Length of time in business Darlie started its business since Nowadays, a lot of people are facing different types of teeth problems, such as sensitive teeth, gum disease and tooth decay. Colgate India, which, so far, has not been too aggressive on the publicity front, has roped in tennis star Mahesh Bhupathi and film star Rahul Bose as brand ambassadors for its flagship brand Colgate Total. If current strategy is yielding satisfactory results, it is safe to assume that the competitor is likely to continue to operate in the same way. It has taken 52 years in the toothpaste market. Place Almost at all supermarket and mini market. And being new product Precision will reach maturity level maybe in less than 2 years and in this time CP can continue improving its products. For instance, fresh breath, whitening, sensitive teeth and enamel protection. Question to be answered here is: What is it that drives the competitor? The cheapest toothpaste is the Colgate Regular tube. Using website, advertisement, and TV commercial to advertise. Question to be answered here is: What are competitor's assumption about the industry, the competition and its own capabilities?

And being new product Precision will reach maturity level maybe in less than 2 years and in this time CP can continue improving its products.

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Market journal: Colgate toothpaste: Competitor Analysis