Apple pest analysis

apple pestle analysis pdf

In this context, it is of critical importance to further improve the strengths identified in the SWOT analysis of Apple Inc. Financial stability means power. PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors.

This external strategic factor increases the opportunities for Apple Inc.

Pestle analysis apple 2018

Economic might means choices. The results of a pestle analysis can help you perform your Swot analysis with greater ease. Economic Forces In recent years, U. Several of the Apple features do not suit the average Asian buyer. Rest of the waste is generated during use and disposal. Based on investment positions as of September 29, and September 30, , a hypothetical basis point increase in interest rates across all maturities would result in a USD4. Apple operates in many other countries. Political factors President Trump signed into law a new tax code early That means 40 percent of its revenue gets generated in the U. The company is taking advantage of emerging opportunities while addressing the ever-present threats it faces. By , this seemingly harmless and unavoidable activity will have given off 13 megatons of greenhouse gases. As a result, they are increasingly becoming popular, and that might eventually translate into diminishing personal computer sales. The matter turned into a major political debate dividing the public into two camps — those who support the company and those who oppose it regarding this particular issue.

It is a growing trend that has people needing fewer and fewer possessions to survive. Potential Impact of Environmental Factors on Apple The biggest environmental issue facing Apple is the disposal of used or nonworking electronic devices.

Pestle analysis of apple 2019

Apple Inc. Stagnating middle-class incomes in some developed countries, including the United States, could shrink the potential market for higher-end consumer goods such as those marketed by Apple. These cases can be interpreted as a clear illustration of potential impact of a political factor on Apple sales in Russia. Technological factors: Apple is a tech giant and so it is bound to be affected by technological changes. Interest rates Changes in interest rates can affect Apple revenues to a significant extent. Ewaste if not properly disposed of can lead to environmental pollution. The judged confirmed that the company used processors that violated the patent. Stagnating wages might translate into sluggish Apple product sales in the U. It took less than a year for Google to roll out a payment app; Android Pay, with the same capabilities as Apple Pay. This legal external factor is a threat that could impose costly regulatory compliance requirements and more limits on the technology company. August,

Concern about energy use and other side effects from data centers could lead to increased regulation and costs. As it is illustrated in Figure 5 below, the company has been consistently increasing its annual political lobbying budget during the past several years to reach USD 6,62 million in Third-party cellular network carriers located all over the world also help Apple to distribute its products.

Lastly, the business sells its digital content through Apple Store and iTunes.

external environmental factors affecting apple inc

Google has entered the smartphone business with Nexus and Pixel. This could increase the level of regulation and government oversight it faces.

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Apple Inc. SWOT & PESTLE Analysis